Sure, we could have hired a design professional to create a logo for our company, but it was a lot cheaper and more fun to do it in our basement. The Brix logo started with carvings into a rubbery, recycled material. Below is a picture of the block carving for the Brix "b." Yes, I know is looks like a "d." When making a print from a block like this, the image will come out backwards, so it had to be carved backwards. It's wet because I took the picture shortly after making a print and washing off the ink.
I like the fact that printing involves "pressing" the apple images. The craft of pressing prints and of pressing cider both satisfy a desire for hands on creation. Here's our basement workbench with a clothesline full of prints.
I then scanned the individual prints and pieced them together with Adobe Illustrator. And that's how we ended up with this:
The word "brix" by the way, is a measure of natural sugars in cider (or sugars in any liquid really). Measuring brix is a first test to see if an apple will make a good cider.