Creating a Logo

Sure, we could have hired a design professional to create a logo for our company, but it was a lot cheaper and more fun to do it in our basement.  The Brix logo started with carvings into a rubbery, recycled material.  Below is a picture of the block carving for the Brix "b."  Yes, I know is looks like a "d."  When making a print from a block like this, the image will come out backwards, so it had to be carved backwards.  It's wet because I took the picture shortly after making a print and washing off the ink. 

Above:  The Brix "b" print block

I like the fact that printing involves "pressing" the apple images.  The craft of pressing prints and of pressing cider both satisfy a desire for hands on creation.  Here's our basement workbench with a clothesline full of prints.

Above:  A basement print studio (in the winter it doubles as a ski waxing bench)

I then scanned the individual prints and pieced them together with Adobe Illustrator.  And that's how we ended up with this:

The word "brix" by the way, is a measure of natural sugars in cider (or sugars in any liquid really).  Measuring brix is a first test to see if an apple will make a good cider. 

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